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Devices built for Apple Intelligence

Apple's AI, Apple Intelligence, helps you write, express yourself, and get things done effortlessly. It draws on your personal context while setting a brand-new standard for privacy in AI.

You can learn more about on-device AI in our complimentary ebook: Your Guide to On-Device AI

Learn more

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Great powers come with great privacy.

Apple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your iPhone, iPad, and Mac through on-device processing. It’s aware of your personal information without collecting your personal information.

And with groundbreaking Private Cloud Compute, your devices can draw on larger server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.

Stacked MacBook Air devices

What can the Neural Engine do for your business?

The Neural Engine, a key hardware component in Apple devices, can enhance your operations through its AI and machine learning capabilities. It achieves this by:

  • Accelerating data processing, leading to quicker insights and informed decision-making
  • Improving productivity by automating repetitive tasks, improving total cost of ownership
  • Running ML algorithms like image recognition, natural language processing and Optical Character Recognition (OCR)

Built for Apple Intelligence

Empower every user with Apple devices to enhance your competitiveness, productivity, and efficiency in today's dynamic work environment.

Mobile Trailblazer

MacBook Air 13

MacBook Air 13"

Lean. Mean. M3 Machine


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Office Navigator

MacBook Air 15

MacBook Air 15"

Bring serious speed to your toughest tasks with the powerful M3 chip.


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Pro Creator

MacBook Pro

MacBook Pro 14"

The 14" MacBook Pro with M3 Pro and M3 Max takes power and speed to the next level.

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Power User

MacBook Pro

MacBook Pro 16"

Tackle the most intensive tasks with the groundbreaking performance of M3 Pro and M3 Max on the 16" MacBook Pro.

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Stay competitive with Apple AI devices

Apple devices can boost productivity while lowering costs over your device life cycle — from management to repairs to energy savings.

Under Canalys’ base definition, Macs have been the only mass market AI-capable PCs since 2020.

Download the report

Apple MacBook

Insight & Apple — your guides on AI devices

With Insight as your trusted AI solutions provider, you can simplify your device management and remove issues with procurement, deployment, refresh, and more.

It’s time for next-gen AI devices to take the lead. Is your organization ready to become a modern, future-ready business?

*Apple Intelligence is coming in beta this fall.

Demo Apple devices

Our team offers complimentary 30-day demos of Apple devices. Insight’s partnership with Apple drives value in your device ecosystem, from purchase and procurement to hardware and software management.

 

Demo an Apple device