By Beatriz Perdomo / 14 Feb 2023 / Topics: Data and AI Collaboration Software Modern workplace
Despite quickly pivoting their creative strategy or adapting to unexpected changes, most professionals in this field agree that 2020 brought inspiration, with 82% of creatives agreeing that 2020 forever changed how they create.
On top of these seismic shifts, the impact of social media in visual culture is undeniable, with 90% of creatives feeling that trends are evolving faster than ever. And, teams are pressured to create more with less, tackle tight turnarounds and embrace major strategy shifts.
As a result of these study findings, Adobe wondered what tools we could create to equip creative professionals to thrive in this fast-paced, always-evolving world. One of the answers: stock assets.
Critical for visual fluency and cultural relevance, stock assets serve a practical purpose as well, bringing teams closer to their vision while bolstering efficiency. With the Pro Editions of Creative Cloud for Teams and Creative Cloud for Enterprise, Adobe streamlines content creation by putting more than 250 million assets from Adobe Stock in the hands of creatives working in trusted Creative Cloud apps like Illustrator and Photoshop.
According to “The State of Creativity,” 66% of creators struggle with finding stock content that resonates with the audiences of today, and 64% face challenges finding content that is diverse and inclusive. One surveyed creative from the UK pointed out that “there is less emphasis on quality and more on realness.”
As businesses strive to be more purpose-driven and in touch with social progress, content presents an opportunity to establish a point of view and connect with today’s audience. Adobe Creative Cloud Pro Edition for Teams and for Enterprise includes access to Adobe Stock, providing unlimited downloads of diverse, inclusive stock collections and culturally relevant regional content from around the world.
As an alternative to custom production, these stock collections save time and money. You’ll get authentic, modern campaigns to market faster with over 250 million assets that encompass photos, vectors, illustrations, templates and 3D resources.
Adobe offers an entire ecosystem that empowers creatives to make any type of content. Platforms like Adobe Fonts and Adobe Color let professionals and newcomers share inspiration and discover new trends that span across the visual landscape. And, the Creative Cloud for Teams and for Enterprise ecosystem provides over 20 apps, including Photoshop, Illustrator, Premier Pro and XD — plus business collaboration tools such as Creative Cloud Libraries, which makes core design assets available from anywhere so your teams can easily produce consistent experiences.
Pro Editions supercharge your workflows by letting your teams access Adobe Stock content from inside the apps they already use for photography and design, audio and video production, and web and mobile app development. Additional benefits include:
Adobe Senior Marketing Manager, DME, C&B
With more than 25 years of experience, Beatriz is a passionate marketer focused on trend forecasting and customer life cycle management. A problem solver through creativity, and a firm believer in the inclusion of girls in tech, she jointly created Girls for Code in Colombia, a non-profit organization that aims to close the gender gap in this field.
Discover reports, stories and industry trends to help you innovate for the future.
