Users want a chatbot with a friendly manner they can communicate with as easily as a human. Yet, a RichRelevance survey revealed 40.7% of respondents found chatbot answers to their questions more “creepy” than “cool,” according to a Chatbots Magazine article. People want to feel comfortable, but they don’t want to feel duped.
In the case of a support services bot, many folks already feel angst over the fact that they have to contact the provider for help. Tricking them into thinking a bot is a person doesn’t improve this dynamic.
Different types of chatbots
While chatbots can take many forms, they typically fall under two main categories — rule-based bots and bots that use Artificial Intelligence (AI).
Rule-based bots are created to provide scripted responses to specific inputs. For example, if you'd like to check the status of an online order, the bot can ask for your order number and it will provide an update. These are good examples when there is a clear question and answer combination.
Chatbots with AI build upon the rule-based bots, but use language processes capabilities to understand the intent behind a question and provide an appropriate reseponse.
Warming up to new technology
Back to my initial quote, my father was squarely in the “resistant” third for new technology. He used to close one eye when using the TV remote — most likely to avoid inadvertently vaporizing the lamp into another dimension if the beam wasn’t aimed at the TV properly. To be fair, my father had children late in life, and he found technology, in general, off-putting.
When ATMs first became a thing, my father refused to use them. He used to take 8-year-old me into the bank lobby to work “that machine” for him. His biggest fear seemed to be that it would “eat his card.”
ATMs used to completely consume your card and, if you made too many mistakes during your transaction (bad PIN, not enough money in the account, etc.), wouldn’t give it back. You’d have to go into the lobby during banking hours to ask for your card back.
As ATMs changed to allow your card to stay in your hand and provide more on-screen instructions, my father slowly became more comfortable with them. He still did the one-eyed thing with the remote, though.
How do we break this innate distrust of technology for a large swath of our chatbot consumers? It comes down to outcomes and objectives.
Embracing the benefits of chatbot technology
From a chatbot for business perspective, we’d like to shift some of the simpler, more redundant issues to a self-service interaction. The more cynical among you might see this as a “robots taking customer service jobs” play, but that doesn’t have to be (and probably shouldn’t be) the case.
If the ultimate goal is customer satisfaction as a way to increase profit, and not profit at the expense of the customer experience, then the time saved from this automatable task should be aimed at that objective.
More insight: Prioritizing customer needs is key to business success. In this article, discover five ways technology can enhance and personalize the customer experience.