2. Adopting chatbots
Data from Transparency Market Research forecasts the chatbot market to exceed $990 million worldwide by 2024. Chatbots provide a channel to interact with customers 24/7, addressing common questions quicker than an employee could by recognizing keywords and matching them to preset answers. Investing in virtual assistants and chatbot technology can help your business:
- Improve customer engagement.
- Reduce costs.
- Make better informed decisions.
- Scale interactions as needed by season.
- Invest more in your staff.
3. Securing your data — the lifeblood of your business
Hardware-enhanced endpoint security features, such as multifactor authentication, add a layer of protection to your devices.
When it comes to marrying your devices to their complementary applications, always-enabled updates make sure your laptops, desktops and smartphones are equipped to support the latest security software needed to combat evolving threats.
Application security protocols such as encryption keys, access management and credential checkpoints can also help protect your devices, data and personnel from outside threats.
But what happens when you have to leverage customer data to create personalized digital experiences? How do you ensure that data is safe? With the General Data Protection Regulation (GDPR) in full effect, businesses have to meet new standards as they collect, store and analyze personal data.
The IoT and AI-enabled chatbots can help enhance the customer experience, but these platforms require data to be targeted and efficient. Finding the balance between compliance with the GDPR and customer engagement can be challenging. Following a checklist can help you quickly assess the areas you need to adjust.