Worldwide Fuchsia Fest Celebrates Evolution of the Insight Brand

TEMPE, Ariz., June 1, 2018 – Insight (NASDAQ:NSIT), the global provider of Intelligent Technology Solutions™ for organizations of all sizes, celebrates the third anniversary of a corporate rebranding by hosting its annual Worldwide Fuchsia Fest today. Fuchsia-infused festivities are taking place at Insight’s Tempe headquarters and global branches spread across the North America, EMEA and APAC regions.

The 2018 celebration coincides with Insight’s 30^th anniversary and the launch of a new advertising campaign in North America asking businesses, “What Insight do you need today?” to run smarter in four core areas: supply chain optimization, keeping the workforce connected, cloud and data center transformation, and digital innovation.

Insight repositioned itself in June 2015 as a provider of Insight Intelligent Technology Solutions™ with a simple but powerful purpose: to help organizations of all sizes manage their IT budget today and transform for tomorrow. The refocused brand included a bold, new fuchsia color and logo of four interconnected “I’s” symbolizing Insight’s meaningful connections with clients, partners and teammates. In 2017, Insight introduced its Manage + Transform business imperative, focusing on how Insight Intelligent Technology Solutions™ help clients manage their IT environments today so they can transform for the future.

“We’ve frequently remarked that technology is the currency of business, and the insight we bring to our clients is in the highest demand,” said Ken Lamneck, Insight president and CEO. “This goes beyond merely selling technology – it’s understanding who our clients are and that innovating for the future shouldn’t occur at the expense of current operations or employees.”

In a nod to the newly launched brand campaign, 10 Insight teammates from our offices around the world shared how they deliver the insight clients need today to run smarter, in a special “We are Insight” video produced exclusively for Fuchsia Fest.  

“Our world-class teammates make technology personal for our clients,” said Amy Protexter, senior vice president, North America marketing at Insight. “Fuchsia Fest provides us an opportunity to recognize the Hunger, Heart and Harmony they pour into our business connections, routinely turning complex IT challenges into solutions designed to optimize business.”